My Role
Product Designer
Scope of work
Designing Version 1 of the mobile app
About Company
Flavr is a platform where Home chef's can share their best recipes and create cookbooks for food lovers and build their business through taking orders from people and delivering them tasty and healthy food filled with their unique personality and love.
Why Home Chef's ?
63% reported using food delivery apps at least weekly, while a significant portion of users place orders daily. This shows the dependence on food cooked by restaurants and cloud kitchens.
And..
Restaurants and cloud kitchen often operate at scale, which raises concerns about the freshness and quality of ingredients when consumed frequently. Additionally, they rarely offer hyper-niche cuisines, as the target audience for such offerings is typically limited.
This creates a clear need for home chefs
Unlike restaurants and commercial kitchens, home chefs are less likely to rely on low-quality oils or stale ingredients.
They offer fresh, authentic regional meals that are prepared with care and are often difficult to replicate on large-scale commercial menus.
Home chefs thrive in hybrid and micro-niche cuisines that cater to specific tastes.
Addressing the problem
Discoverability of Home Chef's
Current social media platforms are crowded and noisy, with creators competing for attention across countless niches. Food discovery is largely fragmented, with YouTube serving as the primary platform for discovering recipes prepared by home chef's and cooks.
Managing multiple platforms
Managing multiple platforms is a significant challenge for home chefs. Many who run their business through Instagram are forced to handle leads across different channels, typically using WhatsApp to take orders and relying on separate platforms for delivery. There is no platform specifically for home culinary talent.
Target Audience
Consumer Segment
Demographics
Age range: 18–55
Digitally active users with regular internet access
Students and working professionals living independently
Homemakers seeking variety and uniqueness in daily meals
Behavioral Traits
Frequently order food online
Actively explore new cuisines and recipes
Experience fatigue with repetitive restaurant menus, Want the taste and richness of home made cuisines
Pain Points
Lack of access to authentic, non-commercialized dishes
Tired to generic recipes and mass-market food options
User Stories
I want to discover authentic and unique recipes so that I can move beyond generic food options.
I want access to fresh, homemade dishes that offer variety, passion and taste unlike standard restaurant menus.
Home Chef Segment
Demographics
Age range: 18–55
Homemakers and passionate cooks across all genders
Individuals currently running or aspiring to start a home-based food business
Behavioral Traits
Cook driven by passion and cultural authenticity
Use social platforms to showcase food but struggle with visibility, Interested in building a culinary identity
Pain Points
Limited discoverability on mainstream social platforms
Lack of capability to manage multiple platforms
User Stories
As a passionate home chef, I want a platform to showcase my cooking and reach the right audience so that I can build an identity around my passion, and monetize it.
Setting up the goals
Designing a User experience that is similar to how people interact with social media and online food ordering platforms but at the same time is delightful to use and has low cognitive load.
Designing the version 1 of consumer side flows and interfaces.
Competitive Analysis
I focused on understand different behavioral patterns and user experience of existing social media and food delivery apps, learn and use them to design a platform that feels trustworthy and easy for homechef's to use on a daily basis and interesting for foodies to come and explore the best cuisines and recipes and eventually ordering them.
The Solution
Building a social media platform for Home Chef's and Foodies!
The Tasty Dish Feed
You can explore variety of dishes from different chef's in a pinterest like layout. Find the recipe of that dish and order it if the chef is within a set discoverable distance from you and is taking orders for that dish.
Order Flow
PROBLEM: What if you want to order multiple dishes from same or different chefs ?
You can place multiple orders for the same or different dates and time slots by adding dishes to My Orders.
Orders are automatically grouped based on their scheduled delivery date and time.
The Discover Page
You can discover chef's near you in a map and search for dishes and chef's.
Figma Prototype
Flavr V1 is in progress and it has been really fun figuring out creative solution for this problem. Let's connect if you want to know more about my process and the work..
Wanna know more?
More Works
